Through its stores throughout Japan, NITORI sells furniture and interior goods that enable it to provide “the foundation of prosperous home living” to people wherever they live. At NITORI, we offer products that can be “perfectly coordinated” by our customers, at affordable prices, to help each customer realize an affluent, comfortable living style.
Through steps to lower intermediate costs, Home Logistics helps NITORI achieve affordable prices for its products. The efforts provided by Home Logistics include the development of an efficient logistics network to ensure prompt delivery of goods to stores at low delivery costs, while warehousing products developed overseas.
NITORI Furniture Co., Ltd. manufactures a variety of merchandise such as drawer chests, storage chests, lowboards, sideboards, kitchen cabinets, and home electrical appliance stands and beds. The company is also aggressively developing overseas strategies including material procurement and technical guidance to enable NITORI to offer even better products at lower prices.
As a member of the NITORI Group, NITORI PUBLIC provides advertising and public relations support and growth strategies for each company, including NITORI. NITORI PUBLIC is working to develop new communication strategies and create value with the goal of “becoming clients’ most trusted branding partner.”
We are responsible for the maintenance of NITORI Group’s stores and offices, ensuring they are always kept in the best condition. We also strive to create comfortable store space for our customers, and to reduce costs. As an insurance agency, we deal with non-life insurance and life insurance, helping our customers and employees create a reassuring and satisfactory life plan.