NITORI’s Philosophy

Building on our mission and continually striving to achieve our vision.

Here at NITORI Group, we have a mission of “Enrich the everyday lives of people all over the world.” That vision is shared by each one of our employees, as this is the cornerstone of how we behave as a company. We are also committed to devoting all of our energy to achieve our long-term vision, maximizing the potential of our group throughout our corporate activities. By building on our mission and achieving our vision, our aim is to share comfort and luxury with our customers and all of the NITORI Group’s stakeholders, in a variety of different ways.