NITORI’s Philosophy
Nitori Group’s Mission Statement
Enrich the everyday lives of people
all over the world.
There are as many ways to live an enriched life as there are people.
Having a home you want to return to.
Being able to live each day in your own way.
Surrounding yourself with things that make you feel at ease and enjoying comfortable moments in your daily life.
Its form varies from person to person.
That is why we aim to create a society where an enriched lifestyle is not reserved for a select few, but accessible to everyone as a matter of course.
Believing that furniture and household goods support enriched lifestyles in everyday life, the Nitori Group has set forth three core commitments.
- Offering quality products at affordable prices
- Creating value through “ Organizing” and “Styling” as a comprehensive lifestyle solutions company
- Driving positive change for society and the environment to pass on a richer way of life to future generations
The Nitori Group has evolved its business model to continue offering reliable quality and value at prices everyone can afford.By managing the entire process across planning, manufacturing, logistics, sales, and after-sales service, we fulfill our role as a provider of lifestyle infrastructure.
To carry enriched lifestyles forward from today to future generations and beyond, we are committed to advancing resource recycling and building a sustainable society, making full use of the strengths of our integrated business model.
The Nitori Group will continue to bring smiles to more people around the world through comprehensive lifestyle solutions.
Nitori Group’s Vision
¥3 trillion in sales
Working steadily towards the goal of offering
the foundation of prosperous home living to the global community.
