Materiality 5
Contribution to local communities

Basic policy

NITORI Group takes action to be indispensable to local customers by contributing to local communities as a mission of chain stores, such as ensuring stable supply of affordable products essential in daily life, creating local employment, and being environmentally conscious.

Employees Overseas

Nitori Group’s employees who work at stores, offices, and its own factories overseas totaled 14,764 (FY2024). Many of these employees not only support the stable supply of products as Nitori Group’s overseas bases, but also contribute to the enrichment of local lifestyles. The presence of stores and our own factories, etc. in those areas also creates local employment and contributes to the development of local communities.

Promotion of CSR activities

Aiming to become a company that people will feel in need of, we implement a wide variety of local contribution activities, with particular focus on “support for human resources,” “environmental support” and “cultural support,” to give back to all of the countries, local communities, and society members that nurture and support NITORI Group.

Examples of CSR Activities[149KB]

Zero Carbon Challenge Cup

NitoriGroup has been supporting the Zero Carbon Challenge Cup since 2015. The contest brings together schools, companies, NPOs, and other organizations that are implementing activities for a decarbonized society. The contest aims to become a “platform” for sharing expertise and information on initiatives and creating the future of a decarbonized society. The Nitori Group established the “Nitori Best Dream for the Future Award” with the hope that through this initiative we can all build a bright future filled with dreams and hopes. This award is presented to selected initiatives that are appropriate to the purpose of the award.

In fiscal year 2024, under the theme “Ganbattorubai! Hitoyoshi-Kuma”—a local expression meaning “We’re doing our best!”—we presented an award to students from the Forestry Program of the Environmental Course at Kumamoto Prefectural Nanryo High School’s Department of Comprehensive Agriculture. Their initiative aimed to support recovery from the July 2020 heavy rain disaster through a unique approach that combined decarbonization with disaster rehabilitation, utilizing local forest resources.

The students focused on the comforting qualities of wood to uplift disaster survivors, engaging in activities such as wood education, crafting wooden stands, and providing emotional support through these efforts. Their project also contributed to carbon sequestration by converting wood scraps into charcoal, making it a remarkable initiative that simultaneously addressed emotional recovery, sustainable forestry, and climate action.

NITORI Group is supporting the following activities

• Zero Carbon Challenge Cup
• Kineko International Film Festival
• NITORI Ladies Golf Tournament
• NITORI Women’s Running Team
• NITORI International Scholarship Foundation
• NITORI Culture Foundation

Other support activities

• Nitori Hokkaido Aid Fund
• Supporting the "Furusato Hokkaido 10-million Tree Planting Project"
• Endowed Courses at University
• Activities Supporting Sports
• Cultural Support Activities

Contribution to convenient and enjoyable shopping experiences for customers through expansion of store network

Enriching lifestyles for many more people

We aim to make available products necessary for everyday life anytime, anywhere, and for anyone. We consider the increasing number of customers as an indicator of social contribution. We are opening stores in unconventional places that have market areas with populations of 100 thousand or less, as well as in urban areas, thereby increasing accessibility to brick-and-mortar stores. In the meantime, our e-commerce site NITORI-net proposes more convenient ways to shop by expanding the range of available products and introducing new services, including virtual showrooms, where customers can enjoy 360-degree views of NITORI’s coordination. As a destination store in the area (a store where customers can buy everything they are looking for at one place), we will continue to expand the contribution to convenient and enjoyable shopping experience for customers by further expanding our store network and seamlessly linking offline and online.

Virtual showroom(Japanese language only)

Coordination for everyone

We aim to offer readily available, easy coordination for everyone. Customers can choose products in preferred styles of coordination. A wide range of colors, patterns, and shapes enable anyone to find natural coordination. In addition, customers can enjoy choosing a number of products at affordable prices. NITORI’s stores and e-commerce site thus have a lot of elements that can upgrade customers’ daily lives. We will continue to be attentive to the precious time customers spend at home.